Why We Do It.

This is Who We Are

When I was growing up in Haiti, children would die with what I now know were undiagnosed, treatable diseases. In the villages, there are no doctors, no hospitals. There is simply a lack of medical professionals, and it is not likely to change in the foreseeable future. Perhaps, this is why my dad wanted me to become a medical doctor. Around the world a medical doctor is a well-respected, rewarding, noble profession. And for a while, I pictured myself in a white coat with a stethoscope around my neck.

In 1991, a series of events unfolded which prompted my dad to leave Haiti. He was a political activist and a supporter of former president Aristide (then in exile in the US). After an interview at a popular left-leaning radio station, he escaped an assassination attempt. Soon thereafter, we got robbed at gun point. Although this last incident was not politics-related, he decided it was best to leave the country. My dad picked the United States because it represented freedom, education and financial independence.

When I left my friends and arrived at the Miami Airport (just with a passport), it was such a bittersweet moment. It was an indescribable feeling, swapping my motherland for this new one.

Once I got into the USA, I pursued my desire to become a medical doctor. I got accepted to Rutgers University where I began studying biology and chemistry. I realized that I hated biology. Before each test, I had to cram still did not know the difference between nucleotides and nucleosides. Also, I knew then that I would not like a hospital environment because I hate blood. So, I decided to become a chemist. As you might imagine, my dad was not excited. To this day, I believe he thinks of me as a failed doctor!

Upon graduation, I joined the cosmetic industry. One thing became obvious: There were no well-presented, scientifically researched multicultural products. I did not then have the audacity to start a skin care line because I felt I lacked the business experience, capital and network to take on giants such as L’Oréal, Beiersdorf etc. I could see the need in the market and the match with my skills to fill that need, but fear crumbled me and I procrastinated.

It took over ten years for God to reveal the real reason for me to proceed. During that time, my wife and I were blessed with a son and a daughter. At the tender age of 2, my daughter was diagnosed with juvenile diabetes (Type 1). This led to the commitment I needed to overcome my fears. Seeing my daughter Layla’s dry skin from diabetes, and with my love for her as her father, I realized, no one is better qualified than I am to provide her an excellent solution. And, if I can help Layla, I can help countless other children suffering from this difficult disease.

Had my daughter been born in Haiti with such a chronic condition, I have no doubt that she would have either died, or certainly not be able to enjoy the same quality of life she does now.

Given my chemistry knowledge, passion for skin treatment and my experience in Haiti, a major part of our business is helping the children of Haiti who suffer from Type 1 diabetes.

Each month, we send alcohol swabs, test strips, test meters to those children. When you buy our products, you help provide health kits for those kids.

We appreciate your business and the help you provide us to serve these children. In addition, we can always use more help. If you are a medical professional or have access to glucose meters, insulin, please join our tribe. No matter how you participate, together we can make a difference.

Thank you!